Where to place the carrot - the difference between finishing and quitting
Several years ago I participated in the MS Tour For Cure. On the second day on the last half of the 75 mile ride I settled in with a small group of riders who were keeping up a blistering pace. We sailed past each of the rest stops. Toward the end it was all I could do to take my turn in the lead. I stayed with 
it because my odometer indicated that we only had a little over mile to go – the carrot (the end of the punishing pace) was very close.
I was really suffering. I wondered if others were suffering too. I found out. Someone in the group asked how much farther? Someone else replied: “Five miles to go” – that placed the carrot very far away. I knew that was wrong, but one of my co-riders Shane didn't know. Shane immediately fell off the pace.
